the scientific study of the way peoples thoughts, feelings and behaviours are influenced by the presence of others
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what is the focus on in social psych?
the focus is on the power of the situation and how we explain or interpret others behaviour
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what are the four main goals of social psychology research?
1) description
2) causal analysis
3) theory building
4) application
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how do social psychologists select research participants?
through random sampling
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what are the main experimental designs used for social psychology?
correlational and experimental
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what are the evaluations of correlations?
positives = study issues where intervention is unethical, efficient as can collect lots of information easily
negatives = cannot show cause and effect
there is a third variable problem
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what is a field study?
behaviour in natural habitat, maximises external validity, study situations that can't be in labs, minimises suspicion
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what is a lab study?
it is done in an artificial situation, lots of control in the lab, maximises internal validity, it is more convenient and less costly
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what are methods of data collection used in social psychology?
self report, observational research, archival research and meta-analysis
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what are three very important guidelines for research
1) informed consent
2) debriefing
3) minimal risk for no harm
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Other cards in this set
Card 2
Front
what is the focus on in social psych?
Back
the focus is on the power of the situation and how we explain or interpret others behaviour
Card 3
Front
what are the four main goals of social psychology research?
Back
Card 4
Front
how do social psychologists select research participants?
Back
Card 5
Front
what are the main experimental designs used for social psychology?
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