- Lloyd George was at the head of the coalition since 1916. He dominated British politics by the end of 1918 with his dynamic leadership - first as Munister Of Munitions and then as Prime Minister. He was seen as 'the man who won the war.'
- The wartime coalition was overwhlemingly successful and people believed they could carry that success into peacetime. Promises such as making the Germans pay for the war and 'homes for heroes' were seen as achievable - likewise, so was the belief that the coalition could return the country to normality.
- Bonar Law believed that the Conservatives could benefit from…