Why businesses exist - business and communication systems but good for business studies GCSE AQA

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Businesses must exist for a reason - to provide a good or service for example and to make sure that they fulfil their purpose they have aims and objectives to make it easier

an aim is something you want to achieve , an objective is how you will go about achieving your aim for example a business may want to have a larger market share they could achieve this by increasing sales by 2% in the next month

THE MAIN AIM OF ALL BUSINESSES IS TO SURVIVE!

Aims must be SMART

Specific

Measureable

Achievable

Realistic 

Timed

Think about what some of the aims of a business maybe - for example profit making 

some businesses are owned by the government and are in the public sector…

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