Businesses must exist for a reason - to provide a good or service for example and to make sure that they fulfil their purpose they have aims and objectives to make it easier
an aim is something you want to achieve , an objective is how you will go about achieving your aim for example a business may want to have a larger market share they could achieve this by increasing sales by 2% in the next month
THE MAIN AIM OF ALL BUSINESSES IS TO SURVIVE!
Aims must be SMART
Think about what some of the aims of a business maybe - for example profit making
some businesses are owned by the government and are in the public sector…