why jfk won

Family

Financial Capability

came from a prosperous family meaning he didnt need sponsors in regionals and would be ableto finance an expensive campaign

Famiy looks

he came from a prestigious well known family which made him an appealing candidate

at the same time, he had an aesthetically pleasing family with a beautiufl wife and two children which made him the ideal poster image for a new america

leverage over enemies

smear campaign

he was aware of Nixon's tactics and so knew that he would need counters to each of them which he did…