WHOLESALER

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  • Created by: weeshmagg
  • Created on: 23-03-11 15:30

A wholesaler purchases in bulk, directly from a manufacturer and then sells in smaller quantities to a retailer and other businesses. (CostCo)

Manufacturers sell products to wholesalers because :

  • It saves the manufacturer from making many small deliveries to individual retailers, therefore saving on transport, administration and sales rep

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