What is the importance of technological convergence for institutions and audiences in your chosen media?
Technological convergence is the joining of two or more media companies or technologies to form a new object. For example, modern video game developers may create consoles primarily for playing games, but they also design them to play back video and music and to connect to the Internet. The progression of technology has improved rapidly in the past few years. The invention of film aroused in the late 1880s with the invention of the first movie camera. Film was used as a source of entertainment and before 1930, most films were silent. Originally moving picture film was shot and projected at various speeds using hand-cranked cameras and projectors. In the current film industry, film makers have technological equipment for almost everything which makes it much easier and resourceful for them.
In contemporary Britain, there are a number of ways in which audiences are able to watch any films whenever they want. The number of platforms where audiences can view films is proliferating. Audiences can use digital technology to download a film or TV shows onto their mobile phone, laptop, I-pad or PC. Institutions such as Netflix or LoveFilm, allow people to stream films to their TV screens where they can watch from the comfort of their own homes for only a small price.
Some importance’s of technological convergence for institutions such as the Warner Brother is that they will have a lot of money, so they can use the new technologies to their advantage therefore, they will have more advertisements e.g. billboards, background scene of a film website etc. They can also promote their film by games based on their own movie. Plus, it can also be sold in…