John Stuart Mill was a British philosopher. - Rule Utilitarianism- a strong rule utilitarian believes that any rules formulated and established through the application of the principle of utility should never be broken as they guarantee happiness for society.

 - Believed that the quality of pleasure an act produced was more important than the quantity of pleasure. Mill agreed with Bentham’s idea of the principle of utility ‘the greatest happiness for the greatest number’- but like many others he saw a flaw which was that it was concerned entirely with the quantity of the


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