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  • Created by: Birdy234
  • Created on: 04-05-18 10:40

Jeremy Bentham

Principle of Utility - "Rightness and wrongness of an action based on the utility/usefulness of an outcome" 

Motivation of Humans - "Humans are motivated by the pursuit of pleasure and the avoidance of pain"

The Hedonic Calculus - "Distance, Remoteness, Intensity, Number of


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