unstructured interviews

ADVANTAGES -

• High validity
• Rapport can develop between interviewer and respondent and are likely to open up, this increases the validity
• They avoid danger of interviewer imposing ideas on to respondent as respondent can speak freely
• Any issues can be followed up on and questions added on
• Detailed in-depth reactions - valid

DISADVANTAGES -

• The more rapport the interviewer and respondent develop causes the…