Sponsorship: its where one individual or organisation pays another individual or organisations to have its name associated with the sponsored individual or organisation.
E.g. Samsung (sponsor) pays Chelsea fc. (The business being sponsored) to run the name Samsung on the clubs merchandise (kit, scarves, mugs, t-shirts, posters, calendars etc).
Businesses can sponsor an event. For E.g. john smith’s (beer manufacturer) sponsor the Grand National, virgin are about sponsor the London marathon.
The London sponsorship stays for a long time
Samsung sponsor Chelsea
It represent a good image for Samsung because the football will help them to buy more products because…