Unit 3: Building a Business - Market Research

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  • Created by: Ronita
  • Created on: 10-04-13 15:46

Market research is gathering information about customers, competitors and market trends by collecting primary and secondary data. This information is used to help a business make decisions.

Three Stages of Market Research:

  • Planning and designing research

- What are the aims of the research

- What research techniques could you use

- Should you use primary/secondary, qualitative/quantative data?

  • Doing the…

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