Understanding Marketing Objectives

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  • Created by: martha
  • Created on: 08-05-13 10:05

“The process of identifying, anticipating (predicting) and satisfying customer needs profitably” Understanding marketing objectives Marketing objectives need to be seen as part of a hierarchy of objectives, in the sense that they are shaped and informed by the corporate objectives. A corporate objective influences a marketing objective, which in turn shapes the marketing strategies and marketing tactics employed. There can be many different objectives, some are listed below:      

Objective area: maintaining or increasing market share- Achieve revenue growth of 15% per year for the next four years
Increase our market share in the UK by 4% by 2012


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