types of culture

HIGH CULTURE

• linked with the elite, upper class in society
• identified with highly gifted artists such as mozart and shakespeare

POPULAR CULTURE

• opposite of high culture
• refers to lesiure activities of the 'masses' such as holiday camps and pop music
• STRINATI - argues media is largely responsible for creating popular culture in contemp UK and consumption plays key role
• through TV and other mass communication, the world has become consumer orientated and popular culture places high value on materialism
• it could be argued that pop culture takes ideas from high culture and popularises it making it available to the masses e.g. golf
• …