Types of Conformity and Studies

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  • Created by: Amy Watts
  • Created on: 17-01-12 09:21

Conformity: Tendency to change behaviour and attitudes in response to influence of others or social pressure.

Types of conformity:

1.    Compliance – conforms publicly but privately disagrees. Personal views do not change. (Do this to appear normal)

2.    Identification – Changes view publicly and privately to fit in. Identifies with group and feels sense of membership. (May be temporary)

3.    Internalisation – Deepest level of conformity. Views become part of persons own view of world. (Permanent change)

Compliance Study = Asch (1951)

·         Studied majority influence

             123 male students, groups of 7 – 9. 18 trials for


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