Conformity: Tendency to change behaviour and attitudes in response to influence of others or social pressure.
Types of conformity:
1. Compliance – conforms publicly but privately disagrees. Personal views do not change. (Do this to appear normal)
2. Identification – Changes view publicly and privately to fit in. Identifies with group and feels sense of membership. (May be temporary)
3. Internalisation – Deepest level of conformity. Views become part of persons own view of world. (Permanent change)
Compliance Study = Asch (1951)
· Studied majority influence
123 male students, groups of 7 – 9. 18 trials for…