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COGNITIVE APPROACH...

ASSUMPTIONS-The mind is like a computer: inputting, storing and retrieving data... Behaviour can largely be explained in terms of how the mind operates... Cognitive psychologists see psychology as a pure science...

STRENGTHS OF THE COGNITIVE APPROACH-The approach uses a SCIENTIFIC approach- use of LABORATORY experiments...

  • High in control...
  • Establish cause and effect..

Standardised experiments (increase reliability.)...

WEAKNESSES OF THE COGNITIVE APPROACH-Cognitive

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