Please mind that these notes were produced for my multiple choice exam. If you are taking a written exam you could print these and write around the notes adding your own detail.
- CATEGORY- a group of items belonging together which are associated with concepts that apply to those items.
- CATEGORISATION- the process of placing items into the mental categories. This process is important in communication as it allows large amounts of info to be shared by referring to a category. There are endless possiblities in this process.
- EXEMPLAR- an item in a category
- ATTRIBUTE- a feature or property of a category
Catergorisation faclitates COGNITIVE ECONOMY- to decrease info, we need to learn, percieve, remember and recognise.
LEVELS OF CONCEPTUALISATION
SUBORDINATE LEVEL- most specific but less practical
BASIC LEVEL- most common and preferred. The level on which our first words are based.
SUPERORDINATE LEVEL- extremely specific
ROLE OF EXPERTISE
EXPERTISE- moderates the use of category levels
JOHNSON AND MERVIS 1997- in experts the subordinate level becomes the basic level due to increased knowledge in…