The Studies

Theories of Health Belief

The HBM...

One theory of health belief is the Health Belief Model (HBM). The HBM is a cognitive model and can help to predict whether or not an individual with adopt and adhere to a health regiemn. The HBM was developed by a psychologist called Becker.

• The HBM is holistic because it considers numerous factors that will affect a persons decision to adopt a health behaviour. The HBM considers demographic variables such a marriage and educational level aswell as many other social and environmental factors.

• The HBM is based on two main factors; the percieved seriousness and the percieved susceptability. The percieved seriousness is how serious the individual thinks the ilness/disorder is. The more seriousness they think it is the more likely they…