The Multi-Store Model (MSM)

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The Multi-Store Model

Atkinson and Shriffrin, 1968


  • Sensory memory - evidence from Sperling
  • STM - limited capacity and duration, maily acoustic coding
  • LTM - unlimited capacity and duration, mainly semantic encoding


  • Attention and maintanence rehearsal


  • Applications - dealing with hippocampal damage
  • Strong evidence to support claims for duration, capacity and encoding
  • Includes details of structure and process
  • Has stimulated a lot of research which leads to increased


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