The Multi-Store Model (MSM)

The Multi-Store Model

Atkinson and Shriffrin, 1968

Structure

• Sensory memory - evidence from Sperling
• STM - limited capacity and duration, maily acoustic coding
• LTM - unlimited capacity and duration, mainly semantic encoding

Processes

• 
  Attention and maintanence rehearsal

Strengths

• Applications - dealing with hippocampal damage
• Strong evidence to support claims for duration, capacity and encoding
• Includes details of structure and process
• Has stimulated a lot of research which leads to increased…