The 1964 election; why did Labour win?

·         Labour appeared younger and more in touch with the changes taking place in British society

·         The Tories , in contrast seemed old and stuffy and out of touch with British people

·         Wilson tapped into the current mood by talking of the need to tap  into the white heat of the technical revolution= party of progress

·         The conservatives and the public were tired after 13 years of rule

·         The scandals in the early 60s has undermined the conservative’s authority and integrity

·         The selection of Douglas-Home damaged…