Terry Study (2005)

  • Created by: Lissilou
  • Created on: 01-05-14 16:06

Terry Study (2005)

A study into serial position effects in recall of TV commericals.

Aim: To see if the position of a TV commercial in a block of commercials can determine how well it will be recalled.

Method: A sample of 39 students took part. There were four lists of fifteen adverts - there were some local and some national brands. Half of the adverts lasted 15 seconds, the others lasted 30 seconds. All adverts were for different products and companies. Also, product categories were not repeated in any list.

The participants were told that they'd have to recall the adverts and they should try to remember brand names if possible. They were then tested three times -


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