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  • Created by: Jgermaney
  • Created on: 25-01-15 17:54

MEMORY -  is the process in which information is encoded, stored, and retrieved. Encoding allows information from the outside world to reach the five senses in the forms of chemical and physical stimuli. 

encoding > storage > retreival 

ENCODING - This is how we put information into our memory how we remebr it e.g. visually, audio, taste etc.

STORAGE - This simply refers to how we keep information in our memories.

RETREIVAL -  This refers to when we access our memory when certain info is needed and retreival is the act if rmeberin information 


In the sensory register or sensory memory SM there are two types of memeory and this is also the breifest store of memory.


  1. ICONIC - visual store that lasts fo approx. 0.05 seconds stores visual info long enough for us to pay attention to interesting scenes/ images.
  2. ECHOIC - a store for every sound we hear and stores this for 3 seconds approx giving us enough time to pay attention to what we want to and to follow the meaning of sentences without remebering every individual word.

If information in these two stores is payed attention to it…


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