SWOT Analysis

  • Created by: LivStorm
  • Created on: 21-09-21 19:10

SWOT analysis

Strengths, Weaknesses, Opportunities and Threats

Strengths - Internal factors within a business that can help it achieve its objectives.

Weaknesses - Internal factors that could prevent a business from achieving its objectives.

Opportunities - External business circumstances that can help it achieve its objectives.

Threats - External problems that may prevent a business from achieving its objectives.


  • What advantages does your organisation have?
  • What do you do better than anyone else?
  • What unique or lowest-cost resources can you draw upon that others can't?
  • What do people in your market see as your strengths?
  • What factors mean that you "get the sale"?
  • What is your organisation's Unique Selling Proposition (USP)?


  • What could you improve?
  • What should you avoid?
  • What are people in your market likely to see as weaknesses?
  • What factors lose you sales?


  • What good opportunities can you spot?
  • What interesting trends are you aware of?
  • Useful opportnities can come from such things as:

- Changes in technologyand markets on both a broad and normal scale

- Changes in governmentnpolicy related to your field

- Changes in social patterns, population, lifestyle changes, and so on

- Local events


  • What obstacles do you face?
  • What are your competitors doing?
  • Are quality standards or


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