Study for Informational Social Influence
- Created by: Joanna Moss
- Created on: 06-04-15 09:42
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Sherif (1935)
Aim: to investigate whether people would conform to group norms when put in an ambiguous situation.
Method: the study was a visual illusion called the auto-kinetic effect. Participants estimated how far a point of light moved in a dark room.
Their estimates varied between 1 and 10 inches.
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