- Created by: maddieecarr
- Created on: 02-06-21 11:20
- Practical advantages
- Costly but easy to train interviewers
- Can reach large numbers of people
- Easily quantified
- High response rate
- Despite having a smaller sample, many people agree to participate, as they may feel it is difficult to turn down a face-to-face interview.
- Those who are interviewed may not represent the whole sampling frame (may be unemployed, elderly etc) which skews data.