Structured interviews

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  • Created by: Shadow
  • Created on: 09-12-20 15:56

Structured Interviews

1) Practical issues

Structured interviews are suitable for gathering straightforwards information such as a person's job or age.

Surveys that use structured interviews can cover large numbers of people with limited resources because they are quick and cheap to administer. However, they cannot match the potentially huge numbers reached by postal questionnaires.

Results are easy to quantify because they use close-ended questions with coded answers. This makes them suitable for hypothesis adding.

2) Response rate

Large numbers can be surveyed using structural interviews to increase the chances of obtaining a representative sample of a population.

They have a higher response rate, as this increases when the interviewer makes several callbacks to pursue those who have failed to respond. This increases the cost of the survey.

High response rates help to produce a more representative result and therefore a better basis for making generalisations.

3) Reliability

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