SOCIAL LEARNING THEORY:
STL emphasises the importance of observing and modelling:behaviours, attitudes, and emotional reactions of others.
It suggests that aggression, like all behaviours, is learnt, (Bandura 1973). It proposes the theory that we are born as clean slates and eventually aquire the behaviours of aggression as we age, either through direct or indirect learning.
According to behaviourists: behaviour that is reinforced will be repeated and learned. Thus, aggression which is associated with a reward is likely to be learned.
Observational learning occurs when individuals observe and imitate behaviours.
(There are 4 components in this process:)
1. Attention - reproducing behaviour can only occur when an individual attends to the model's behaviour.
2. Retention - one must code and remember the behaviour. It must be placed in to the LTM for successful retrieval.