Conformity-Social Influence

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Social Influence

Conformity-

" a change in behaviour or belief as a result of                                real or imagined group pressure"

Types of Conformity- 

 Compliance:                                  

  • Superficial
  • Conforms publicly
  • Privately disagrees

Internalisation:

  • Deepest level
  • Views taken on a deep and permanent level
  • Permanently changed views

Research into Compliance-

Asch's line experiment:

  • Unambigous task
  • Groups of 7-9, one was genuine were asked which comparison line was the same as the standard line.
  • Repeated 17 times
  • 75% conformed at least once.

✓Lab experiment-control over variables-establish

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