Conformity-Social Influence

Social Influence

Conformity-

" a change in behaviour or belief as a result of                                real or imagined group pressure"

Types of Conformity- 

 Compliance:                                  

• Superficial
• Conforms publicly
• Privately disagrees

Internalisation:

• Deepest level
• Views taken on a deep and permanent level
• Permanently changed views

Research into Compliance-

Asch's line experiment:

• Unambigous task
• Groups of 7-9, one was genuine were asked which comparison line was the same as the standard line.
• Repeated 17 times
• 75% conformed at least once.

✓Lab experiment-control over variables-establish…