Social Exchange Theory

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Social Exchange Theory

  • Social behaviour is viewed as a series fo exchanges between individuals. Each person tries to maximise their rewards and minimise their costs
  • Social exchange theory is an economic theory - it takes the view that social relationships are run in a similar way to a buisness - people are haggling and negotiating to get the best deal
  • SET is based on the principals of operant conditioning which suggest that we form and maintain relationships because they are rewarding - this means they are


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