Social Psychology - social influence
- Created by: Shelly23
- Created on: 02-01-17 17:01
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Social influence: process whereby attitudes and behaviour are influenced by the real or implied precence of others
Compliance: superficial, public and transitory change in behaviour and expressed attitudes in response to requests, coercion or group pressures
Obedience to authority: unquestioning obeying to legitimate authority
Conformity: deep-seated, private and enduring change in behaviour and attitudes due to group pressure
Types of compliance
- foot in the door technique - modest request > large request
- door in the face technique - large request > modest request
Social norms: a system of norms specifies what is acceptable and what is not in society, community or group. Norms come into being - attaining and maintaing social order.
Sherif 1936
- social norms emerge in order to guide behaviour under conditions of uncertainty
Lewin 1947
- change the eating habbits of american families
- factual lecture vs given information but also encouraged to talk among themselves and arrive at some kind of consensus about buying the food
- only 3% of the abstract information group changed of behaviour
- 32% of the norm group changed their behaviour
Asch 1951
- Yielding to majority group pressure
- Groups of students were asked to participate in a 'vision test'
- line test, only one in the room was actually participating the rest were actors
- average conformity rate was 33% opposed to 1% when task performed privetly
- uncertainty and self doubt > self conciousness, fear of disapproval, feelings of anxiety
Reasons for yielding:
- perception inaccurate, group was actually correct
- others did not believe group was correct, but simply went along with the group in order to not stand out
- small minority reported they saw the lines as the group did
- 'indapendents' - stong in their belief of doing the task as directed
Milgrims obedience studies
- At 75V the 'learner' would begin to grunt
- 120V - 'Hey that really…
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