Social Psychology: Social Approach

Social Approach

- study of the ways humans impact each other’s behaviour through influence from social situations

- social influence: changes in the way an individual acts, thinks or feels as a result of an interaction with another individual

KEY ASSUMPTIONS

- we are heavily influenced by others

- our relations with other people influence our behaviour

- the situation we are in influences our behaviour

STRENGTHS

P  Field experiments have high ecological validity

E  Settings of the experiment…