Social Learning Theory

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Social learning theory 

Learning via Role models 

Different processes of learning:

  • Modelling- observe and immitate another person (the model). You have to have identification with the model- This is where certain attractive qualities and characteristics are picked up on. If you identify with the model you can learn and copy their behaviour. 
  • Reinforcement- Postivie and negative reinforcement makes the behaviour more likely to happen again in the future
  • Vicarious Reinforcement- seeing others being rewarded for a behaviour

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