Social learning theory
Learning via Role models
Different processes of learning:
- Modelling- observe and immitate another person (the model). You have to have identification with the model- This is where certain attractive qualities and characteristics are picked up on. If you identify with the model you can learn and copy their behaviour.
- Reinforcement- Postivie and negative reinforcement makes the behaviour more likely to happen again in the future
- Vicarious Reinforcement- seeing others being rewarded for a behaviour…