Social Learning Theory

Social learning theory 

Learning via Role models 

Different processes of learning:

• Modelling- observe and immitate another person (the model). You have to have identification with the model- This is where certain attractive qualities and characteristics are picked up on. If you identify with the model you can learn and copy their behaviour. 
• Reinforcement- Postivie and negative reinforcement makes the behaviour more likely to happen again in the future
• Vicarious Reinforcement- seeing others being rewarded for a behaviour…