Social influence - Social Loafing

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SOCIAL LOAFING IS THE TENDENCY TO REDUCE THE AMAOUNT OF EFFORT AN INDIVIDUAL PUTS IN AS THE NUMBER OF PEOPLE IN THE GROUP INCREASES.

Latane and Darley 

AIM: To investigate if people will make more noise in a larger group or on their own.

METHOD: 

- Researchers asked participants to shout and clap and make as much noise as they could.

- In one condition they were alone or in the other they were in a group.

- They wore headsets so that they did not know how much noise the others

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