SOCIAL LOAFING IS THE TENDENCY TO REDUCE THE AMAOUNT OF EFFORT AN INDIVIDUAL PUTS IN AS THE NUMBER OF PEOPLE IN THE GROUP INCREASES.
Latane and Darley
AIM: To investigate if people will make more noise in a larger group or on their own.
- Researchers asked participants to shout and clap and make as much noise as they could.
- In one condition they were alone or in the other they were in a group.
- They wore headsets so that they did not know how much noise the others…