Social influence - Deindividuation
- Created by: GraceRobinson
- Created on: 12-12-15 12:31
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DEINDIVIDUATION IS THE LOSS OF SELF AWARENESS AND PERSONAL RESPONSIBILITY THAT OCCURS WHEN SOMEONE IS A MEMBER OF A CROWD.
Zimbardo 1969
AIM: To test the idea of deindividuation
METHOD: - Female participants were tested in groups of four. They were asked to give electric shocks to some confderate.
- The participants believed that they were taking in part in a learning exercise. There were 2 conditions:
A ; The women giving the electric shocks wore coats anf indetical hoodd
B ; The other women wore their own clothes…
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