Social influence - Conformity

Conformity is changing your behaviour because of a real or imagined group pressure.

Asch 1951

AIM: To see if participants would conform to the majority and give incorrectanswers in a situation where the correct answers were always obvious.

METHOD: 

- Participants looked at two cards: the test card showed one vertical line; the other card showed three verticles lines of different lengths.

- The participants task was to call out, in turn, which of the three lines was the same length as the test line. The correct answer was always obvious.

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