Social influence and social change
- Created by: zoe_chetty
- Created on: 11-02-19 11:45
Fullscreen
The role of social influence processes in social change
The role and process of minority influence on social change
- Drawing attention- to the minority view through marches/protests
- Consistency- display a consistent message through each protest
- Deeper processing- people start to think about the message
- Augmentation principle- members of the minority put themselves at risk to show commitment
- Snowball effect- gradually members of the majority start to accept the minority view
- Social cryptoamnesia- people have a memory that change has occurred but don't remember how it happened
Lessons from conformity research
- Asch highlighted the importance of dissent in one of his variations, in which one confederate gave correct answers throughout the procedure
- This broke the power of the majority encouraging others to dissent
- Such dissent has the potential to lead to social change
…
Comments
No comments have yet been made