Sherif - Autokinetic light effect

Name: Sherif 

Year: 1936

Topic: Conformity

Case study aim: To investigate that people use the behavior of others to decide what to do, especially when they are unsure or lacking in confidence about how to act


  • Ingenious method to test his idea, making use of the autokinetic effect, an optical illusion in which a stationary spot of light in a dark room appears to move
  • Each participant was taken individually to a dark room and asked to focus on a single spot of light
  • In a totally dark room with no visible objects there are no points of reference and


Sir ReviseALot



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