Setting marketing objectives

Marketing 

• • Marketing aims to satisfy and ideally delight customers so they want to come back
  • 'Relationship marketing' - attempts to build long term partnerships with customers; it aims to retain customers and build connections for a business, by providing consistent satisfaction - it focuses on customer retention rather than one off sales
  • A market - occurs when there are buyers and sellers (e.g. at any moment in the UK there are people who want to sell their houses and there are people who want to buy them - this creates a housing market)
• Ethics and marketing
  • Should a business promote its products at children to get them to pester their parents to buy them toys?
  • Should a business produce and promote harmful products, such as alcohol and drugs
  • Should a business that produces a new drug for a serious illness charge high prices because…