Almost any SEO company you speak to these days will try their level best to sell you on their ability to fool the search engines into pushing your site to the top of their search result pages.

You won't hear anything of the sort from us though.

Ranking sites these days takes a lot of hard work and painstaking attention to detail. This is something we learned ourselves over the last decade and a half we have been providing SEO services.

How Does Google Decide What Sites Need To Appear On Page One Of Their Results Pages?

The first thing you need to keep in mind is that Google is a business and given that they have customers they want to please just like you do in your own business. So when you log on to and search for something you're looking for they want to make absolutely sure you find it as quickly and effortlessly as possible. Otherwise the next time you may turn to Yahoo or Bing for your search queries. So it's easy to understand why they are so selective about what sites they allow on to the top of their result pages.

The approach they utilize to figure out which sites to rank for any given search query is pretty straightforward. gauges how pertinent the material on your website is to the keyword or phrase being searched and what other internet sites are associating…


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