The social construction of the news
1). The power of who actually works in the media
2). The day to day organisation + routine of media companies
3). The culture of society- its wider norms and values
The influence of media workers
He argued that editors of newspapers play a significant role in the selection process individual prejudices of editors influence the content
~ They act as gatekeepers, only allowing their preferred stories to pass through the gate into the news.
~ The social characteristics of news reporters can influence the news content.
The influence of organisational structures:
Sociologists argue that practises of the news organisations and the professional socialisation of journalists are vital in explaining the content of the news .
Journalists learn the kinds of events seen as newsworthy in the course of their professional socialisation. They pick up a set of informal rules or news values which allow them to identify what is newsworthy.
Hetherington(1985)came up with seven values
1). Significance: social, political, economic
2). Drama: the excitement, the action and entertainment in the event.
3). Surprise: Unpredictability, freshness
4). Personalities: Royal, political, showbiz, etc
5). Sex, scandal, crime: popular ingredients
6). Numbers: the scale of the event, numbers…