Reward/Need Satisfaction Theory

AO1

• Key motive = self interest
• People hope to fulfil 7 basic motives or needs: biological, dependency, affiliation, dominance, sex, aggression and self-esteem
• It is based on the biological approach
• Two elements to this model: reward: operant conditioning (if someone creates the feelings then we enter into relationship, we avoid relationship if there are negative feelings) need: classical conditioning (we are…