Reward/Need Satisfaction Theory

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  • Created by: Daisy
  • Created on: 07-01-13 13:29


  • Key motive = self interest
  • People hope to fulfil 7 basic motives or needs: biological, dependency, affiliation, dominance, sex, aggression and self-esteem
  • It is based on the biological approach
  • Two elements to this model: reward: operant conditioning (if someone creates the feelings then we enter into relationship, we avoid relationship if there are negative feelings) need: classical conditioning (we are…


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