Reward/Need Satisfaction Theory
> BYRNE AND CLORE came up with Reward/Need satisfaction theory.
> This theory suggests we are attracted to people we find satisfying to be with.
> The things we find rewarding tend to reflect our unmet needs.
Rewards and Punishments
> Rewarding stimuli create positive feelings in us.
> Punishing stimuli create negative feelings in us.
> We're likely to repeat behaviour that leads to a desirable outcome and avoid behaviour that leads to an undesirable one. (Operant conditioning).
> This theory suggests that we enter relationships because the presence of some individuals is directly associated with reinforcement which makes them more attractive to us.
Attraction Through Association
> We also like those who are associated with pleasant events. A neutral stimulus can become positively valued due to their association with a pleasant event, thus making us like them. (Classical conditioning).
> Byrne and Clore believed that a balance of positive and negative feelings was crucial in relationship formation.
> Relationships where positive feelings outweigh the negative feelings were more likely to succeed.