Research Methods: Field Experiments

Field Experiements

•  
  • Takes place in a natural environment of the participant so behaviour is likely to be natural
  • Variables are controlled as much as they can be
  • Can drawn cause and effect conclusions

 Strengths

•  
  • They can be repeated because as many as possible variables are controlled to make the procedure the same for every participant, promoting reliability
  • It is high in ecological validity as it is in the participant's natural setting

 Weaknesses

•  
  • The task…