research methods

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  • Created by: jessica
  • Created on: 04-12-12 19:13

Common sense 

  • different common sense for each person
  • derives from personal experience, not all experience the same 
  • not objective
  • based on false beliefs and information
  • based upon memories which may be faulty


  • based on evidence 
  • conducted in areas where most people have little experience
  • objective
  • tested
  • can compare memories with other evidence to check accuracy

Sources and types of data :

primary data- those collected directly by researchers themselves. The most common methods of providing primary data are surveys,


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