RESEARCH METHODS; focus group interviews

Focus group interviews:

an unstructed interview directed to a group of respondents who are encourged to discuss with each other. The interviewer will set up themes and Q's and manage the responses from participants 

advantages:

P: the Q's and themes set out will be tailored to specific group needs creating a relaxed and informal setting which increases the validity as the participants feel more comfortable to answer honestly. they are also pre- arranged which increases response rate and therefore representative

E: rapport can be built up with the participants due to the…