Research Methods

-An interview is a conversation between a researcher and an interviewee where the researcher asks a set of questions .

-You have to pick the sample, organise the interview, select/train your interviewers, ask the questions and record the answers. Bias can get in the way at each stage. An interviewer should create a friendly relaxed atmosphere. 

-Structured interviews are like questionnaires given to individuals or groups, except an interviewer is present to ask the questions. 

-Structured interviews ask the same questions each time. The questions are closed questions, with set multiple-choice answers.

-They give quantitative data and they're very reliable.

-They're used in large-scale social surveys.

-The main plus point over a postal questionnaire is that…


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