Religious market theory
Stark and Bainbridge advocate religious market theory (also called rational choice theory). They criticise secularistion theory for its 'distorted view' of the past and future : there was no past 'golden age' of religion, nor is it likely that everyone will be an atheist in the future.
Stark and Bainbridge base religious market theory on 2 assumptions:
1) People are naturally religious and religion meets human needs
2) People make rational choices based on the costs and benefits of the available religious options.
A02- Religious market theory is a critique of secularisation theory, which they see as eurocentric and failing to explain religions continuing vitality…