Formation of relationships - Behaviourist approach
- We are attracted to those who provide us with direct reinforcement
- We are attracted to those people associated with pleasant events
Byrne and Clore (1970)
Stated that we are attracted to those we find satisfying/gratifying to be with. We aim to seek rewarding stimuli and avoid punishing stimulu.
Mutual attraction is where both needs are met eg. 1 person seeking financial security and the other is seeking love
Positive and negative feelings - through operant conditioning we repeat behaviours with a positive outcome and aim to avoid those that bring a negative outcome.
Attraction through association:
If we meet someone when we are in a positive mood, we're more inclined to like them than when in a negative mood/situation.
A neutral stimulus can therefore have a positive value due to their association with a positive event (Classical conditioning)
Byrne and Clore stated that the balance of positive and negative feelings was crucial.
Griffit and Guay (1969)
Participants were evaluated on a creative task then asked to rate the experimenter. They rated the experimenter higher when they had been positively evaluated…