- Is the idea that media texts contain more then one single meaning. Instead it suggests that the individual members of the audience are the ones who create the meaning of the text by how they interpret it
- The way we may view certain media texts depends on are upbringing, gender,social status, the location this media piece is viewed or even the mood the audience is in.
Drawbacks to reception theory
- The weakness of this theory is that it could potenitally ignore the context of everyday life and the fact that…