Reasons for changing aims and objectives as businesses grow.

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Profit Growth - If the company is still controlled by its owners (as with most family-owned private limited companies) profit will still be a main aim. Profit will be used to pay dividends to shareholderrs and invest back in the company to achieve futher growth.

Increasing Market Share - Once a business has survived after the first risky years, the owners/directors cans start to focus on increasing market share. This will:

  • increase the status and reputation of the business.
  • give the business more power over retailers and suppliers.
  • give the firm more control over prices and…


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