STEREO TYPE = over simplified, genralised set of ideas that we have about people
PREJUDICE = opinions and thaughts about a certain set of people
DISCRIMINATON = actions taken towrds a set of people you have prejudice views about also.
WILLIAMS AND BEST (1994)
A - To investigate sex stereo typing across cultures
M - Partcicpans were given a list of characteristics and asked wheather they thaught they appied to males or females.
R - They found that the same characteristics were associate with males and females across the globe
C - Gender stereo types are cross cultural.
RUBIN ET AL. (1977)
A - To see if parents stereo type their own babies.
M - Parents were asked to decribe their child within 24 hours of it being born.
R - Boys were described a 'strong', girls as 'delicate'
C - Parents stereo type their children
BARTLETT AND SHORT (1992)
A - To look at the development of prejudice veiws amongst young children.
M - They interviewed 216, english, five to ten year olds and asked them their opinions on people from other european countries.
R - They found that children already demonstrate prejudice veiws about other people
C - By the age of 10 children hold prejudice views towards others.
A - To see how prejudice develops when groups are in competition
M - He set up an American summer camp for young boys and split the 22 of them into two equil teams of 11. He held a competition to win a silver cup.
R - Soon the groups were fighting and…